6/28/2023 0 Comments How to track spotify statsThis is called CPM (“cost per mille” – “thousand” in Latin).įor example, if a podcaster charges $10 CPM and your episodes are downloaded five thousand times, the sponsor will pay $50. Podcasts often include advertisements, where a sponsor will pay for ad space based on how many per-thousand listeners download your episodes. These analytics matter because they help to measure your monetization potential. By staying aware of how your podcast is growing, you increase your chance of making it profitable. There are always ways to improve and studying your analytics are one easy way to do so. When you intentionally track the performance of your podcast, you’ll be able to gauge your growth in order to keep enhancing your effectiveness. It’s important to keep referring back to these analytics because they’re prone to keep changing and you want to be informed as you continue to produce content. What are your highest ranking episodes?Īll of this data allows you to gauge how your content is landing with your listeners.įrom there, you can then evaluate possibly changing things up in order to better suit your audience.How much of an episode did they listen to and at what point did they stop listening?.Where do they live and how did they access your podcast?.Ultimately, by utilizing podcast analytics, you are more equipped to serve your listeners and craft content that is better suited for them. They help you better understand who is listening to your content and on what platform. Podcast analytics provide an analysis of listener data that gives you, the podcast host, an insight into your audience. Why do podcast analytics matter? To serve your audience This can include how many people have listened, how much they listened to, what your top-performing episodes are, geographic locations for your listeners, and more. However, it is well worth the time and energy to learn about podcast metrics and data so you can better serve your podcast listeners and expand your overall impact.īefore we jump in, let’s clarify that podcast analytics are a set of data points to help you know how well your podcast is performing. We don’t really know how to access them, or even what we should do with them. Podcast analytics are sometimes treated as a long-lost cousin that we don’t quite know how to interact with.
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